RECON Score™ analyzes every key dimension of a local business's digital presence and returns a single, actionable intelligence score — so your field team moves with precision, not guesswork.
Composite Demo Score
Grade
B
Tier
01
Action
Walk In
RECON Score™ Intelligence System
6
Scored Dimensions
per business
3
Tier Classifications
Walk In · Call · Hold
4
Deliverable Formats
Report · Letter · Dossier · Technical
100
Point Composite Score
A through F grade
03 — Process
Three steps from target list to field-ready intelligence
Select a market and target list. RECON ingests a business and begins its analysis across every scored dimension — website, local visibility, reputation, and reach.
The system returns a 0–100 composite score, a letter grade, and a tier classification. The score tells you everything. No interpretation required.
Your team receives a full dossier, an executive score report, and a personalized field letter — ready to walk in with authority.
03.5 — Who It’s For
Any team that prospects local businesses benefits from intelligence before contact
Deploy RECON ahead of your reps. Every prospect arrives scored, graded, and tier-classified before anyone makes contact. Your team stops guessing and starts closing.
Walk into the pitch knowing more about their digital health than they do. RECON becomes your competitive audit and your close — all in one deliverable.
Turn a solo operation into a credentialed intelligence system. RECON gives you the output of a full analyst team without the overhead.
Lead every conversation with evidence. The digital health score surfaces the exact gaps that justify your service before the first meeting begins.
If you prospect local businesses, RECON gives you an edge before you say a word.
Intelligence System · Field Operations
04 — Intelligence Dimensions
Every dimension scored, graded, and weighted into one composite number
Is their digital storefront working for or against them? Speed, mobile experience, and core technical health — scored against what their market demands.
How findable are they when a customer searches nearby? Ranking position, local pack visibility, and keyword authority — all quantified.
Are they showing up consistently across every directory that matters? Consistency gaps cost rankings. We surface every one.
What is the market saying — and how loudly? Volume, recency, rating, and response behavior tell a complete story.
Are they building community or sitting on the sidelines? Activity, engagement, and brand consistency across every relevant platform.
Are paid channels driving results or burning budget? We identify whether spend is working, missing, or pointed in the wrong direction.
Composite Score
All six dimensions are weighted and combined into a single 0–100 score, a letter grade (A–F), and a tier classification — giving your team one number to act on.
04.5 — Before & After
The difference between a cold call and an intelligence operation
Without RECON
Walk in cold — no context on the prospect
Spend the first meeting establishing credibility
React to objections you never saw coming
Guess which gap to lead with
Leave unclear on next steps
Lose the deal to a competitor who arrived more prepared
With RECON Score™
Walk in with a scored intelligence file in hand
Open with their score — they already want to know what it means
Anticipate every gap before you arrive
Lead with the primary weakness ranked by revenue impact
Leave with a clear tier action and a scheduled follow-up
Win the deal because you understood their situation better than they did
1st
Meeting Close Rate
when you lead with the score
3×
Faster Qualification
tier assigns itself at 0–100
6
Dimensions Scored
nothing material is missed
100%
Field Ready
every run delivers immediately
05 — Founder Origin
A field system for teams that need signal, context, and a clear next action.
I built RECON because local businesses deserve better than vague digital advice. After years spanning government mission operations, classified and unclassified network environments, healthcare field systems, and private-sector sales, I kept seeing the same failure pattern: people were asked to make decisions without a clean operating picture.
RECON Score™ gives field teams what high-stakes environments demand before anyone moves: signal, context, priority, and a clear next action.
The Problem
Most local businesses are not failing because they lack data. They are failing because their data arrives fragmented, technical, and stripped of operational priority. In mission environments, ambiguity is expensive. You brief leaders with what changed, what matters, what risk it creates, and what action comes next.
The Breakthrough
The breakthrough was realizing local digital intelligence needed to feel less like a marketing audit and more like an operations brief: a composite score, a grade, a tier classification, and ranked opportunities that make the first conversation sharper, calmer, and more useful.
Core Principles
Clarity beats pressure.
A good sales conversation should feel like someone turned the lights on, not like someone forced a pitch.
Evidence earns attention.
Owners respond when findings are specific, visible, and tied to practical opportunity.
Field teams need judgment.
A lead list is not enough. Teams need to know who to approach, why now, and what to say first.
Systems should reduce noise.
The point of analysis is not more charts. The point is a better decision made faster.
Under the Hood
The important part is not just the score. It is the discipline behind the score: repeatable inputs, weighted dimensions, concise findings, and deliverables that make the next conversation easier to begin.
Ready to See RECON in Action?
No hard pitch. No pressure. I’ll open up the system, show you how a prospect becomes a scored intelligence file, and explain how the score, tier, report, dossier, and field letter work together before your team ever makes contact.
06 — Output Formats
Every format serves a different moment in the field
Executive
Executive Board Briefing
The primary deliverable for C-suite conversations. Covers the composite score, grade, tier classification, competitive position, and strategic summary across all six dimensions. Designed to land on a decision-maker's desk and immediately communicate the situation.
Best for
Opening C-suite meetings
Technical
Scored Dimension Deep-Dive
A comprehensive breakdown of every scored dimension — exactly what was measured, how it was graded, and what the gap means in revenue terms. Every weakness documented and ranked by impact. Built for the buyer who wants to understand the full picture, not just the headline.
Best for
Buyers who want the full picture
Outreach
Personalized Prospect Outreach
A warm, signed letter addressed directly to the business owner. Leads with their RECON Score™, states the tier action, and identifies the primary gap in language the owner will immediately understand — not tech jargon. The document you hand or mail before a follow-up call.
Best for
Direct outreach and cold walk-ins
Intelligence
Intelligence File
The complete intelligence file. Competitive context, market position, top findings ranked by revenue impact, and a structured 30/60/90 action roadmap. The document your best prospects will keep — and the one that makes your follow-up call the easiest conversation you've had.
Best for
High-value prospects and referrals
07 — Deliverable Preview
Four formats — each delivered as a full PPTX and PDF file.
Intelligence System
Intelligence System
Revenue & Engagement Conversion Opportunity Navigator
Executive Summary
The RECON Score™ system has completed its full analysis. A composite score has been assigned across all six dimensions of digital presence. The tier classification and recommended field action are documented below.
SCORE
70 / 100
GRADE
B · Good
KEY FOCUS
Reviews
07.5 — Access & Pricing
Four access tiers — from a single intelligence run to full organizational deployment
Individual operators — no commitment
Individual operators — monthly subscription
Small field teams (2–10 reps)
Agencies & large organizations
Not sure which tier fits your team?
Request access and we’ll walk through your prospecting volume and recommend the right level — no pressure, no pitch, just context.
Field Operations · Qualified Partners
RECON Score™ is deployed by invitation for qualified sales organizations and field teams. Fill out the form and Jerry will personally review your request and schedule a live demo within 24 hours.
Submit your request
Takes under 2 minutes
Jerry reviews personally
Confirms fit and follow-up
Live demo — your market
Real prospect, real score, live
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